Dynamic Creative Optimization (DCO) that behaves like an investment strategy: structured system, rapid iteration, measurable edge.
What is DCO?
Instead of one ad, DCO breaks down an ad to components and tests variants of the components and automatically shifts budget to the combinations driving the most action.
Optimized Ad Spend
Increase in Action
Performance Efficiency
Langford produces dozens to thousands of ad/message variants using proven persuasion frameworks (e.g., offer-led direct response, fear-based angles, NLP hooks, open loops), not random rewrites combined with action personas.
Push creative to SMS, display and email channels workflows with clean metadata so you can attribute performance.
Tracks outcomes and normalizes results so you can compare apples-to-apples across messaging, hooks, CTAs and audiences.
Top performers become templates. Losers get killed. The system gets sharper every cycle.
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